Even in the midst of a slow economy, the male plastic surgery industry continues to expand. As baby boomers and those generations right behind them continue to age, social conventions over male cosmetic procedures are rapidly changing. Whether it is concern over appearing young in the workplace or just the age old desire to look good, men are increasingly opting for appearance enhancing procedures.
Statistics bear this out. The American Society of Plastic Surgeons (ASPS) reports that in 2010, men underwent 1.1 million procedures. That overall number was up 2% over 2009. Within that, facelifts saw significant growth, up 14%, and liposuctions grew 7%. Also, among the top ten procedures, the majority are surgical, which bucks the previous trend of non-invasive procedures being paramount. And surgeons reporting into the survey are finding that more and more “regular” people (as opposed to celebrities and the wealthy) are opting for cosmetic enhancements. William K. Boss MD PA FACS, explains this rapidly growing trend quoting a recent ASPS report that states: “The typical male cosmetic surgery patient is an average guy who wants to look as good as he feels. Most of these patients are ‘men's men,' the kind of guy you might not think would have plastic surgery." Dr. Boss would agree with this patient profile, as reflected by the number of procedures he performs at his practice; The New Jersey Cosmetic Surgery Center in Hackensack, NJ.,
With the increasing acceptance of male plastic surgery, the industry is expected to grow, and that growth should accelerate as the economy continues to recover. It seems that the stigma once attached to such actions is rapidly fading away. The increasing acceptance of terms like “metrosexual” by men and the success of television shows like “Queer Eye for the Straight Guy” shows us something that women have known all along but that men have been afraid to admit: guys are just as concerned about how they look as gals.
Men prefer procedures that produce rapid recuperation and refresh their looks rather than getting too extensive. Their favorite procedures in my practice are liposuction of abdomen, flanks and back, They also like to improve their necks and eyelids
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Specialty Procedures for Men
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